Piano Media a.s.

Piano Strengthens Team With Senior International Appointments

Bratislava, Slovakia, June 19, 2012 – Piano Media, a worldwide leader in online subscription payment systems for media publishers, has appointed Petri Allas as Chairman of its board of directors as part of Piano’s global outreach for talent and experience. Piano received €2 million in funding from 3TS Capital Partners to fund their expansion in April 2012.

"Petri’s presence on our board ensures that the company will benefit from his diversity of experience and insight. We know Petri, with his proven leadership skills and broad management experience in established companies, will be an excellent fit at Piano,” said Piano’s Chief Executive Tomáš Bella.

Mr. Allas, a Finnish native based in London, is a former partner at McKinsey & Company and corporate strategy director at British Telecom. He has worked with institutional investors since the late 1980s and has extensive consulting experience with major international companies including print publishing, consumer internet services, software development and mobile platforms. "Petri’s leadership experience, in addition to his broad financial and general management expertise, will be an invaluable asset as Piano continues to evolve," said Bella.

With Allas’ appointment, Piano now has five members on its board. Current board members are: Marcel Vass, CEO of Etarget and co-founder of Piano Media; Tomas Bella, Piano’s CEO and co-founder; Ivan Stefunko, an original investor from MONOGRAM Ventures; and Jiri Benes, Partner with 3TS Capital Partners.

Additionally, Piano has hired Rado Baťo to lead Piano’s business development in Slovakia. Mr. Baťo most recently served as spokesman for former Prime Minister Iveta Radičová. Before his work in government, he helped establish and manage the economic news service within Slovakia’s SITA news agency, was editor-in-chief of Trend weekly and managed online products for SME. “We are determined to make our Slovak offer broader and more attractive while increasing the intensity of our relationship with publishers already within our system. Rado is the perfect person to help us accomplish these goals,” said Bella.

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About Piano Media

Piano Media is a Slovak-based company that provides publishers with an online subscription-based content payment system for their media Websites. Piano enables publishers to monetize web content without fear of losing ad revenue or audience share. Piano was founded by Tomáš Bella, the former editor-in-chief of Slovakia’s biggest news portal, along with a number of online publishing and advertising professionals.

More Info: http://www.pianomedia.eu

Piano Media on the Web

International Website: www.pianomedia.eu

Slovene Website: www.pianomedia.si

Piano Media on Facebook

In Slovenia: www.facebook.com/PianoSlovenija

In Slovakia: www.facebook.com/pianomedia

Piano Media on Twitter: @pianosystem

Piano Media on Linkedin: www.linkedin.com/company/piano-media